Ever noticed you can't find a diaper bag that you actually like? Well, we did. That is why we created Chic-A-Boo. My name is Chen and I am the founder of Chic-A-Boo.

When I was pregnant with my baby girl, Emma, I was looking for the ultimate diaper bag, one that will be both functional and fashionable. 

I'm in the opinion that you shouldn't comprise you style just 'cos you're a mom. I found that most diaper bags were heavy and bulky and not extremely full of style. That is when I've decided to put my design studies into work and started sketching our first diaper bag!

From there on, I've started receiving orders from friends and their relatives and saw that Chic-A-Boo can be an inspiring brand for cool parents and kids.