Our rebranding

Chic-A-Boo new branding-1

Chic-A-Boo new branding-2
If there is one memory that I will not forget it is the following…When my brand's vision was still in
its  very beginning, and I was pregnant, I sat full of questions and thoughts in front of a stack of white pages and a computer screen. As they say - it is the first ink stain on the page that will leave the mark and in my opinion, this is honestly the most difficult moment for any business owner.

Which name will I choose? What colors? What will the logo look like? Which font to choose? What will my future target audience be like?

Each of these elements has importance. All of these are grouped into one image that we process and filter through us in the Hall of First Impressions.

So after sitting down and designing countless variations, I came up with a design I loved that accompanies us to this day. The desire to rebrand and refresh the colors of the brand has been on my mind for a long time and with the beginning of 2022, it feels like just the time for me to do so.

The pace in the world is fast and constantly requires me to adapt and be creative in order to stay relevant. Honestly, it's challenging because you're required to keep up and guide yourself in all of this, but I believe it brings about welcome changes like this.

I wanted a fresh look that would convey a minimalist and modern style, and still, speak the graphic language that has accompanied us until now / so far.

                               I really hope you like you result as much as I do.                                         
                                                                                                  ♡ Chen