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Our Story

The chic-a-boo family


Chic-A-Boo is a small family-owned business, founded in Milan, by Chen Naveh, with the view to create modern accessories for cool parents and kids.

Our signature fashionable diaper bags were designed for moms who don’t compromise style for function. Thoughtfully designed to fit everything a mom needs, for an easy outing with the little ones, we bring fearless design, quality, and style to the world of motherhood. 

Continually looking for new ways to make mom life easier, all Chic-A-Boo bags are spot clean, highly easy to organise and simply made of the best materials for mom and baby. We create smart, versatile products that moms can enjoy long after the baby has grown.