The chic-a-boo family


Hey chic mom!
I'm Chen, the designer behind Chic-a-boo.

My brand was born in Milan, when I was pregnant with my daughter Emma, working as a designer and looking for the perfect diaper bag. A bag that would not look like the typical big, bulky diaper bag and most importantly - would be a bag that was just as pretty as it was practical and turns heads while strapped to my stroller.

Putting to use my own personal experience as a mother and a designer ,all of our products are designed with lots of thought and understanding of parent's needs I have accumulated as a mom of two little girls. We create chic, practical products that moms can enjoy long after the baby has grown.

Since we launched, the product range has grown, and we have sent thousands of Chic-a-boo bags all over the world to moms who also wanted to be a small part of our family.

We continuously create with lots of love and strive to be an inspiring brand that grows with your baby.

 Hope you love Chic-a-boo as much as I do! 

♡ With Love,